So, we're shooting McCrispy Strips on an Atlanta street corner, when our talent, DC Young Fly, spots 90s crooner Keith Sweat stopped at the red light...

Normally, having talent run out into traffic is a bad thing, but in this case it set the tone for a fun, wildly improvisational day of shooting man-on-the-street content for McDonald’s hotly anticipated fried chicken strips. Atlanta hometown fave DC Young Fly brought the kind of authentic, unapologetic enthusiasm we needed to get trial and honest feedback from a key demographic.