Professional Profile

creative thinker + problem solver

Well versed in concepting campaigns and creating content that connects brands to targeted audiences. Effective and inspiring creative manager. Strong leader who facilitates successful collabs with clients, agency teams, and production partners on video, audio, and digital production.

wordsmith + copywriter

Experienced and powerful storyteller in a variety of genres: copywriting, editorial, corporate communications, fiction, non-fiction. My debut novel will be published by Pantheon Books (The Knopf Doubleday Group).

seasoned (but not salty)

Developed exceptional plays-well-with-others skills over 25+ years of professional experience.

Skills

• Creative Writing

• Copywriting

• Editorial Content Writing

• Content Development + Production

• Creative Concepting  + Campaign Development

• Creative Management

Education

Sarah Lawrence College

Master of Fine Arts | Creative Writing

University of New Orleans

Bachelor of Arts | Drama & Communications

Experience (NYC)

Avalere Health

Senior Copywriter Freelance… develops idea platforms for launch of major pharma brands, including drugs for breast and endometrial cancers and groundbreaking treatment for SCD.

Monks

Senior Copywriter Freelance… Developed social media content for Dove’s 2026 Super Bowl and FIFA World Cup campaigns.

Blavity

Editorial Content Writer at media and tech company. Freelance… conducts interviews and writes feature editorial for brand campaigns delivered across multiple platforms for leading multiculture media and tech firm. Interviewees have included Fortune 500 CEOs and military officers. Brands have included Disney Cruises, Wells Fargo, JP Morgan Chase, and the U.S. Army.

Burrell Communications

Creative Director at full service, multicultural agency. Led creative teams in the development of campaigns and content for established clients––including McDonald’s, Comcast/Xfinity, and P&G––as well as new business pitches.

EHE Health

Creative Director for legacy preventative healthcare provider. Charged with setting up an in-house advertising agency. Developed advertising and content; designed CRM and direct mail campaigns; oversaw brand identity and brand experiences.

Red Fuse Communications (WPP)

Creative Director. Working in a unique hybrid capacity, balanced creative director responsibilities at two agencies––Red Fuse, the agency formed to serve global giant Colgate-Palmolive, and UniWorld Group, a multicultural agency that serviced Colgate-Palmolive’s African American audience. Developed IMC campaigns for Colgate-Palmolive brands in the U.S., Canada, and Latin America.

Uniworld Group (WPP)

Copywriter + Creative Director. Creative development and copywriting for clients including Marriott Hotels, Colgate-Palmolive, CVS, Royal Caribbean, and The Miriam Hospital

Other Experience

New Orleans

GambitWeekly
Editorial Columnist. Wrote editorial column for state’s top weekly newspaper

Bank One, Louisiana
Editor + PR Specialist. Internal communications writer; media relations

Tulane University
Media Relations Specialist. Pitched academic and medical researchers to local and national media

KTIB-AM Radio
News Director. Reporter + host for live daily talk show

WVUE-TV
Writer.Writer for evening newscasts; field producer for special events including live Mardi Gras coverage.