It turns out, french fries and fashion do go together…

McDonald’s wanted to build a stronger connection to it’s Black Gen Z audience.

Research told us fashion, culture. and community were things that mattered to the demo.

So we built the Change of Fashion program and created a splash that Black Gen Z couldn’t help but notice.

From television and video content to social that provided entertaining education about the history of Black culture and fashion––and more––we created a 360 degree Black fashion experience.